A straightforward, urban space where beer truly takes center stage. It stems from the evolution of a relationship built with the public from the very beginning—first in Ballarò and then in Piazza Magione—where serving beer has always been a natural part of Ballarak’s identity.

In 2024, this concept takes on a new form on Via Maqueda, next to the brand’s showroom. Here, tasting, discovery, and shopping come together in an accessible space that’s fast-paced but never superficial.

The selection centers on Ballarak's ever-changing lineup, offering direct access to the brewery's world.